BBA 2022 Nominees: Responsible Business

Written by BCCJ
October 20, 2022


Written by BCCJ
October 20, 2022

By the conclusion of the British Business Awards 2022 (#BBA2022) nomination period, we had received 49 eligible nominations across 7 categories.

The following 5 companies are now in the running to lift the BBA Responsible Business trophy.

“Open to any eligible company that has driven exceptionally effective responsible business (social/environmental) programmes or initiatives in Japan over the past 12 months. Applicants should not be NPOs.”


BBA 2022 Responsible Business

(In alphabetical order)


Atlantic Pacific Japan

For the last two years, despite COVID restrictions, Atlantic Pacific Japan (APJ) has continued to deliver its educational programmes to a local community in Kamaishi. With physical restrictions, APJ has developed an extensive interactive and innovative online programme, which has allowed other students from around the world to join and learn.


Custom Media

Custom Media has increased its niche NPO initiative to pro bono serve seven diverse causes: disadvantaged youth, abused animals, environment, refugees, young leaders, entrepreneurs, culture. It relaunched its NPO/volunteer platform and helps mental health and children with cancer; its two owners are unpaid directors on six NPO boards and committees.  

EY Japan Co., Ltd.

EY Japan launched “EY Japan Long-term Value Vision” project and publicly disclosed KPIs allowing stakeholders to measure progress against our purpose of Building a Better Working World and helping create long-term value for clients, people and society and building trust in the capital markets.



Global Perspectives 

Global Perspectives is on a mission to transform the way companies work. By embedding sustainability into corporate culture they help employees from every level and function understand how their role contributes to the company’s sustainability ambitions, and so enable clients to unleash their potential for positive impact.



Travel with Purpose (TwP) is Hilton’s Environmental, Social and Governance (ESG) to drive responsible travel and tourism globally. Through Travel with Purpose, Hilton seeks to create positive environmental and social impact across operations, supply chains and communities. Hilton is committed towards a net-zero economy and reducing its own greenhouse gas emissions.


The decision on a winning BBA 2022 entry is the result of the combined score of 7 separate judges, who independently score assigned submissions using the same scoring matrix.

To ensure transparency, each judge independently returns his or her score sheet to the BCCJ office by 31 October 2021 and the results are tabulated confidentially. The scores from each judge are then totalled for each nominee, and the nomination with the highest accumulative score is declared the category winner.

In the event of two nominees receiving the same final score, all judges will be asked to review their scores for these companies/individuals, and the submission with the highest score from this second round of judging will be declared the winner.

The final results remain confidential until the BBA ceremony – held on the evening of November 2, 2022. To book your space at the Awards, please register via the bookings page HERE


We are delighted to reveal the names of our BBA 2022 judges – a truly great lineup of accomplished leaders who are actively engaged in bolstering UK-Japan relations! This esteemed panel of judges will put into practice their expertise and specialist experience to decide which companies and individuals should receive a prestigious BBA trophy.

John Amari | Writer and Innovation Consultant
Louise Dalgliesh | 
Assistant Coach, Japan Womens XV
Yoko Ishikura | 
Professor Emeritus, Hitotsubashi University
Adam Marshall CBE | 
Senior Adviser to HSBC UK/Former Director General of the British Chambers of Commerce 
Mika Masuyama |
 President, Masuyama & Company
Andrew Ramroop OBE CMTT  | 
CEO, Maurice Sedwell (Savile Row) Ltd. / Principal, Savile Row Academy 
Hideo Suzuki | 
Executive Advisor, Nippon Steel