2021 British Business Awards – Judging Process


The nomination period for the 2021 British Business Awards (BBA2021) will close on October 18 at 1200JST. The judging period will run from October 19 – November 4.

British Business Award (BBA) nominations are judged against specific criteria, based on the BBA values of success, innovation and ethics. Each year, the BBA employs a well-defined and tested framework to ensure that the judging process is fair and free of influence.

The decision on a winning BBA2021 entry is the result of the combined score of 6 unrelated judges, who independently score the submissions of three categories using the same scoring matrix.



The BBA2021 categories are:

  • Company of the Year
  • UK-Japan Partnership
  • Entrepreneur of the Year
  • Responsible Business
  • Diversity Equity & Inclusion
  • Digital Tech & Innovation


For each BBA2021 award category, the Nomination Forms contain “criteria for nominations”. Our BBA judges are looking to see each of these criteria addressed in submissions. Points are awarded using the following scoring matrix:

0 point            No evidence

1 points          Minimal evidence

2 points          Reasonable evidence

3 points          Good evidence

4 points          Clear, strong evidence


To ensure transparency, each judge independently returns his or her score sheet to the BCCJ office by November 4 2021 and the results are tabulated confidentially. The scores from each judge are then totalled for each nominee, and the nomination with the highest accumulative score is declared the category winner.

In the event of two nominees receiving the same final score, all judges will be asked to review their scores for these companies, and the submission with the highest score from this second round of judging will be declared the winner.

The final results remain confidential until the virtual BBA black tie gala, on 5 November 2021, 1900-2030.


Who are the BBA2021 Judges? 

Learn more about the judges HERE

Good luck to all 2021 BBA nominees!


Join the BBA2021 Award Ceremony and Virtual Gala

Following last year’s successful delivery of our first ever online British Business Awards gala (BBA2020), the British Chamber of Commerce in Japan (BCCJ) is this year going above and beyond to deliver an outstanding healthy hybrid black-tie event for BCCJ members and friends, live-streamed from a prestigious and exciting location in central Tokyo, on the evening of November 5, 2021.

November 5 2021



About the BBA

Now in its fourteenth year, the British Business Awards (BBA), a not-for-profit event organised by the British Chamber of Commerce in Japan (BCCJ), recognise excellence and promote success and innovation across all industries. The awards also acclaim the important social contributions made by organisations through their commitment to community, ethical behaviour and environmental sustainability.

Submitting a nomination for the BBA provides organisations with the opportunity to review business performance and highlight core strengths, setting a benchmark for industry standards. Nominations are judged against specific criteria, founded on the BBA values of success, innovation and ethics. The BBA employs a well-defined and tested framework to ensure that the judging process is fair and free of influence.

Winning a BBA trophy is a prestigious endorsement of an organisation’s projects, initiatives, products or achievements. Winners are acknowledged as industry leaders and named the best in their respective categories. This is a valuable measure of success that can be used in a variety of communications creating publicity, positive organisational profiling and heightened credibility. Winners are eligible to publicise their achievement in all their marketing collateral, providing they state the category and year in which the award was won. Winning a British Business Award is the ultimate seal of approval for your business and a subject to talk about with clients for many years to come!