New Member: Salt Consulting

It gives us great pleasure to announce one of our newest members, Salt Consulting.

Salt Consulting: Bringing Cultural intelligence to Business Growth

Salt Consulting is a Tokyo-based insight and strategy consultancy with qualitative research expertise, dedicated to helping global brands unlock growth in and out of Japan through deep cultural and human understanding.

Our work focuses on what we call “raw humanness”—the often messy, contradictory and irrational aspects of people’s behaviour that AI cannot detect. By blending ethnographic immersion, cultural decoding and strategic thinking, we enable businesses to connect authentically with consumers and create impact that resonates.

We partner with leading global brands including British companies, supporting them in navigating the complexities of Asian societies and consumer culture, as well as helping Japanese businesses understand opportunities outside of Japan. From wellness to fashion, from technology to travel, our projects are diverse, but they are united by one goal: to illuminate the cultural and human truths that drive meaningful business outcomes.

Joining the British Chamber of Commerce, we look forward to strengthening our ties with the British business community, sharing our expertise in cultural intelligence, and expanding our collaborations with UK-based brands who are exploring Japan and Asia, as well as Japanese companies with international ambition.