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ESR takes on sponsorship of top Japanese amateur football league to help promote sportsmanship and community engagement
Written by BCCJ
August 27, 2021
BCCJ Platinum member ESR, the largest APAC focused logistics real estate platform, is pleased to announce its partnership with one of Japan’s premier amateur football associations, Footy Japan Competitions, with a multi-year sponsorship agreement involving two of the biggest brands in the country’s multinational sporting community.
Tokyo Metropolis League (TML) and Footy Japan Cup (FJ Cup) have been renamed to “ESR Tokyo Metropolis League” and “ESR FJ Cup”, respectively.
Footy Japan Competitions, the competitions and tournaments branch of Footy Japan KK, is dedicated to providing organised competitive football infrastructure for the international community of Japan. Also as a platform for the promotion of various causes and charity support, it aims to enhance international relations through football and facilitate communication between its members.
Comprised of about 30 different football teams across the Kanto region, Footy Japan Competitions is made up of players and other team members from a multitude of nationalities and business backgrounds, with ages ranging from the late teens to mid-fifties.
Under the terms of the sponsorship agreement, ESR acquires naming rights to the Tokyo Metropolis League and Footy Japan Cup, which have now become known as ESR Tokyo Metropolis League and ESR FJ Cup.
Stuart Gibson, Co-founder and Co-CEO of ESR, stated: “For years Footy Japan Competitions has done an incredible job in bringing like-minded people together via a team sport beloved by millions globally. Through this partnership, we look forward to collaborating with this fantastic group on initiatives to promote greater inclusion among Japan’s international community and helping to give back to the communities we connect with.”
Sid Lloyd, Managing Director of Footy Japan KK, hailed the partnership as an encouraging development for the international league in Tokyo that currently comprises about 600 registered multinational players: “We are thrilled to welcome ESR, which shares many of football’s core values including commitment, sportsmanship and teamwork, onboard with us. Many aspects of life have been adversely affected by COVID-19 let alone professional and grassroots sports. The invaluable support 2 from our partners is vital as we work towards re-establishing the league to the position it was before the pandemic.”
“ESR’s holistic, human-centric approach applies beyond our core business. We strive not only to build best-in-class logistics facilities but more importantly, better communities. Adhering to our vision for sustainable development, we will continue to leverage our resources and proactively seek opportunities to support admirable causes that drive positive changes across the Asia Pacific,” added Mr. Gibson.
TML accommodates 30 teams across three divisions. Since its inception in 2004, the league aims to provide organised, competitive 11 a-side football following a schedule closely aligned with European domestic leagues, and has been joined by many ex-professional players. With a strong presence in Asian tournaments and a vast network of former members, TML is well known within the amateur football circles in East Asia and beyond.
The FJ Cup provides a platform for TML teams to participate in an even-handed tournament with their counterparts elsewhere in the league so that all players can taste the magic of an old-fashioned cup competition.
For more information on Footy Japan Competitions: http://www.footyjapancompetitions.com/