Applying Neuroscience to Business | 26-28 September, Yokohama

Written by BCCJ
August 26, 2019


Written by BCCJ
August 26, 2019

The British Chamber of Commerce in Japan is delighted to sponsor ‘Applying Neuroscience to Business‘ alongside trusted partners, NTT Data, University College London and Shiseido. This year’s event will bring together a diverse collection of influential speakers and guests from across borders to listen, learn and find solutions connected to neuroscience and its role in business.


The advancement of basic neuroscience has great potential to enrich our lives through catalyzing innovation. Often however, the fruits of neuroscience research have been confined to the academia world with limited opportunities for the public to benefit from them. Knowledge gained from neuroscience research has also been used as marketing copy for products and services but lacking concrete scientific evidence and at other times manifested in various myths regarding human behaviour, personalities, etc.

As a counter to this, we aim to encourage the application of scientific evidence-based neuroscientific knowledge and methodologies in and for society by promoting dialogue between people engaged in basic research and those working in the industry. These dialogues will help launch joint research projects.

The scope of this conference includes not only neuroscience but also behavioural science, cognitive science and psychological science, all of which can be applied to business and society.


About the Meeting

Applying Neuroscience to Business aims to promote dialogue between academics and business professionals interested in applying behavioural sciences, behavioural economics, psychology, and neuroscience to solve real-world problems related to business, social enterprise, public health, and education. The meeting is for academics and business professionals (at all levels). The meeting’s format consists of keynote speakers, themed sessions, round-table discussions, poster sessions, and a half-day “Neuro-Hack-a-Thon” for collaborative brainstorming around key areas of consumer neuroscience. Both the format of the meeting and the reception provide ample opportunities for networking and offline discussions.

The program is available here. The information will be updated accordingly.



For full speaker line-up, times and bios, click here



Thursday, 26 September

0800-0900 | Registration
0900-0930 | Welcome
0930-1030 | Keynote I (Hilke Plassmann)
1030-1100 | Coffee break
1100-1300 | Oral session: Neuroscience for marketing I
1300-1400 | Lunch
1400-1600 | Oral session: Neuroscience for marketing II
1600-1700 | Keynote II (Matthew Lieberman)
1700-1800 | Poster session
1800-2000 | Social event

Friday, 27 September

0900-1000 | Keynote III (Eric Singler)
1000-1030 | Coffee break
1030-1300 | Oral session: Social neuroscience
1300-1400 | Lunch
1400-1530 | Oral session: Encoding and decoding brain signals I
1530-1600 | Coffee break
1600-1700 | Oral session: Encoding and decoding brain signals II
1700-1800 | Keynote IV (Joseph Devlin)

Saturday, 28 September

0900-1045 | Short session: Bridging basic neuroscience to the real world
1045-1100 | Short break
1100-1145 | Neuro-hack-a-thon: Session I
1140-1230 | Neuro-hack-a-thon: Session II
1230-1245 | Short break
1245-1300 | Final remarks

For registration and to learn more, visit the official ‘Applying Neuroscience to Business’ webpage, HERE


Address:1-2-11 Takashima, Nishi-ku, Yokohama-shi, Kanagawa, 220-0011, Japan
Shiseido Global Innovation Center (S/PARK)

Note: Parking not provided