The Bentley brand lineage was firmly established in racing and engineering during the 1920s with a series of outstanding victories at Le Mans. This tradition continues today with an exclusive range of sporting grand tourers offering a unique combination of exhilarating performance, refinement, luxury and craftsmanship. Bentley Motors Japan, through a selective dealer network, retails Bentleys throughout Japan to exclusive and discerning customers. Core business functions include communicating and raising awareness of the Bentley brand through highly targeted marketing and the provision of exemplary customer service in sales activities. The combined efforts lead to increased sales and market share within the high luxury sector.