Expo 2025 Osaka | The UK’s Participation | British Chamber of Commerce in Japan

From 13 April to 13 October 2025, the UK Pavilion at Expo 2025 Osaka welcomed over 1.24 million visitors, accounting for 4.2% of total Expo attendance and reinforcing the UK’s strong presence on the global stage. Through immersive experiences, engaging exhibitions, and business events, the Pavilion offered a dynamic and memorable introduction of modern Britain to the world while strengthening the relationship between the UK and Japan.

Designed around the theme 'Come Build the Future,' the Pavilion invited visitors to explore how small ideas can grow into world-changing innovations. Through its immersive visitor journey experience, which welcomed nearly 580,000 guests, the UK showcased its strengths in creativity, innovation, and diversity.

Throughout the 6 months, the UK Pavilion hosted more than 60 public events and activities, spanning culture, innovation, education and economic collaboration. It also facilitated 16 trade missions involving more than 200 businesses, connecting UK organisations with Japanese partners across sectors including gaming, science, offshore wind, women’s economic empowerment, education and space. The UK Pavilion successfully operated as a hub for dialogue, innovation and partnership building with public events celebrating British arts, heritage and creativity, while the business programme created structured opportunities for networking, sector-focused discussions and trade promotion.

Combined Events Programme

The UK Pavilion hosted an eclectic mix of events, presentations, networking socials and more, aimed towards both the general public and businesses.

BCCJ Involvement

The British Chamber of Commerce in Japan (BCCJ) played a central role in supporting UK participation at Expo 2025 Osaka and in escalating member contributions throughout the six-month event. BCCJ facilitated member engagement, promoted networking opportunities and supported collaboration between British and Japanese stakeholders. Through advocacy, partnership coordination and programme support, the Chamber helped ensure that UK business strengths were effectively represented across Pavilion activities. Additionally, the BCCJ brought together government officials, business leaders and member companies, creating space for productive discussions and new partnerships. This support helped members turn their participation into clear outcomes, strengthening working relationships and encouraging continued cooperation between the UK and Japan beyond Expo 2025.

BCCJ Member Involvement

The success of the UK Pavilion was built on the commitment and collaboration of its partners, sponsors and members. Their collective contribution ensured that the UK’s presence at Expo 2025 Osaka was impactful and transformative. A full reflection article on BCCJ members’ contributions can be read here.