BCCJ Platinum Member Jaguar Land Rover Unveils Type 00

Source: https://media.jaguar.com/en-gb/news/2024/12/jaguar-unveils-type-00-unmistakable-unexpected-dramatic

 

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation.

 

• Jaguar is recapturing its original ethos to ‘Copy Nothing’. Following the debut of its bold new visual identity last month, the next step on its transformational journey has been revealed in the form of a distinctive design vision concept
• Jaguar Type 00 is an example of Jaguar at its best. A fearless statement. An object of desire. A concept with bold forms and exuberant proportions to inspire future Jaguars
• Unique and different to the norm. Visionary design defies electric vehicle convention, featuring a long bonnet, sweeping roofline, fastback profile and 23‑inch alloy wheels for a dramatic silhouette
• Type 00 showcases Jaguar’s vibrant new identity. Symbols of change highlight the transformation, inspired by Jaguar’s rich heritage, including the leaper – a precious mark of provenance
• A fearless new face for Jaguar. Flush surfaces. Glassless rear tailgate and panoramic roof with body‑harmonised glazing create a sense of sculpture
• Type 00 is presented in two colours, dubbed Miami Pink and London Blue – the former reflects the iconic Art Deco surroundings of its reveal, the latter references its British heritage
• Global re‑emergence of Jaguar at Miami Art Week emphasises its purpose as an advocate for art, in a celebration of British artists and creativity
• Jaguar’s first reimagined production car will be an electric four‑door GT – to be revealed in late 2025 and built in the UK. See: www.jaguar.co.uk/copy‑nothing
• New model will use dedicated Jaguar Electric Architecture (JEA) and target a range of up to 770km WLTP (478 miles) and 430 miles (692km) EPA*, and adding 321km (200 miles) of charge in as little as 15 minutes*

 

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.

The world premiere of the design vision concept at Miami Art Week – as South Florida becomes the centre of the art world for six‑days – previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.

 

“The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing and we will create the same sense of awe that surrounded iconic models like the E‑type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.”

Adrian Mardell
Chief Executive Officer, JLR

 

 

“In Miami, Jaguar’s transformation into an electric‑only brand with an elevated family of highly desirable and exclusive new luxury vehicles continues. This transition extends beyond the products Jaguar designs and engineers; it represents a reimagination of the entire brand.

We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future facing, relevant and one that really stands out.”
Rawdon Glover
Managing Director, Jaguar

 

Introducing Type 00. The physical manifestation of Jaguar’s new creative philosophy – Exuberant Modernism.

The ‘Type’ prefix is a link to the brand’s provenance, to models like the pioneering E‑type. The first zero references zero tailpipe emissions. The second represents its status as car zero in our new lineage. Its visionary design defies electric vehicle convention with a long bonnet, sweeping roofline, 23‑inch alloy wheels, fastback profile and boat‑tail to create a dramatic silhouette with sophisticated, modernist surfaces. This design was enabled by our unique and dedicated architecture
JEA (Jaguar Electrical Architecture).

 

“Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”
Professor Gerry McGovern OBE
Chief Creative Officer, JLR

 

aguar’s new creative philosophy is founded on three fundamental characteristics and expressed in every part of the brand and everywhere it appears – represented in both a new artistic visual identity and the way it builds relationships with clients.

• Exuberant. Vibrant, uninhibited and fearless. In the vehicles it creates and moments it curates
• Modernist. Future‑facing, curious and inspired by the world. Respectful of the past, not dictated by it
• Compelling. Holistic, sensory and extraordinary. Generating meaningful connections with clients

 

Capturing the Spirit of Jaguar

 

Type 00 is a prelude to a future generation of Jaguars that will recapture the spirit and essence of the brand at its best. Our start point was a blank sheet of paper from both a design and engineering perspective. A new and unique architecture, JEA, was developed from scratch to enable the dramatic design of Type 00. This dedicated technology platform will ensure clients experience a captivating driving experience, engaging handling and exemplary ride comfort.

The latest electrification technologies and awe‑inspiring designs will make future Jaguars stand out in an increasingly homogenous EV market.

Built in the UK, the first new‑generation production Jaguar will be a four door GT to be revealed in late 2025. It will target a driving range up to 770km (478 miles) WLTP* or 430 miles (692km) EPA*, on a single charge and adding up to 321km (200 miles) of range in as little as 15 minutes when rapid charging.*

 

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