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Welcome: Text 100 Japan
Written by BCCJ
July 25, 2012
We are delighted to welcome Text 100 as the newest Corporate member of the BCCJ!
Text 100 is a global communications agency dedicated to combining deep industry insight with analyst, social media and traditional media reach, and a best-in-class service ethic – in all major cities around the world. This approach has won the company many awards, and more importantly, the trust of clients that include some of the world’s most powerful brands. Text 100 applies the same passion and professionalism to every client, large or small, and defines itself as a global boutique, as opposed to a classic big agency.
“Public relations has always been about telling stories on behalf of our clients. Today we still shape stories with the media, but we also take a through-the-line approach building conversations and participation online and offline. To do that effectively, we always start with our clients’ business goals. We look at what matters to their stakeholders and we find the topics and the stories and the most effective ways to communicate them. That can be in 140 characters on twitter, via a social media news release, an e-book, a blogger event. It’s about engaging with our clients’ audiences in a way that really gets their attention. By doing that we get results that really make a difference”.
– Aedhmar Hynes, Chief Executive Officer, Text 100