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Latest Global & Regional Retail Trends – The Rise of Gen Z Consumers
Tuesday 06 Jun | 08.30 - 10.00
The BCCJ is teaming up with the ACCJ Retail Committee for this event. We are pleased to be inviting guest speakers from KPMG during their visit to Japan - Paul Martin, UK's Global Head of Retail, and Anson Bailey, Head of Consumer and Retail in APAC. Join us to gain valuable insights and join the discussion on how the digital world is changing how businesses connect with consumers in this day and age.
Location
Price
Members: ¥2,000
Non Members: ¥5,400

Written by Sarah Backley
Today, we are seeing the rise of more than 500 million Generation Z consumers in the Asia-Pacific region. The first generation to grow up entirely in a digital and connected world, with easy access to the internet and smartphones, members of Gen Z are digital natives, comfortable with technology, social media, and online communication in a way that even their still-young predecessors may not be. Connecting with them presents businesses with new challenges.
The BCCJ is teaming up with the ACCJ Retail Committee for this event. We are pleased to be inviting guest speakers from KPMG during their visit to Japan – Paul Martin, UK’s Global Head of Retail, Anson Bailey, Head of Consumer and Retail in APAC, and Isabelle Allen, Global Head for Consumer and Retail.
Topics will include:
- Gen Z Consumer trends
- Digital Transformation along with new technologies and innovations
- Welcome to the future of AI
- Competing with those Emerging Giants & Platforms of the New Economy
- The rise of ESG and Sustainability
- How business models should change to reach this expanding group
- Are we going to see technology and innovation play a leading role in our future businesses?
- What are the key drivers for us to stay in business?
Join us to gain valuable insights and join the discussion on how the digital world is changing how businesses connect with consumers in this day and age.
VENUE:
American Chamber of Commerce in Japan Boardroom
Masonic 39 MT Building 10F
Azabudai 2 Chome−4−5
Minato City, Tokyo 106-0041
Anson Bailey
Having joined KPMG in 1999, Anson Bailey is currently a partner based in the Hong Kong office. He heads up the Consumer and Retail Practice in the Asia–Pacific region and is part of the KPMG Global Consumer & Retail Steering Group as well as a member of the Global Technology Innovation Centre. Bailey has been active in driving a number of thought leadership reports and executive briefings for senior executives, covering innovation and consumers in China and across Asia. He has worked with many corporates to understand the complex markets in which we live, and current levels of disruption being seen, through a range of reports.
Today, he not only mentors the next generation of go-to-market professionals at KPMG, but continues to work with a growing number of C-level executives as a trusted advisor in providing the best in client innovation whilst acting as the lead partner for a number of strategic accounts in the consumer and technology arenas across the Asia–Pacific region. He is a frequent speaker at conferences and events around the globe and has completed his executive masters in technology and innovation with the Hong Kong Polytechnic University as well as the MIT Executive Leadership and Innovation Program.
Anson Bailey
Having joined KPMG in 1999, Anson Bailey is currently a partner based in the Hong Kong office. He heads up the Consumer and Retail Practice in the Asia–Pacific region and is part of the KPMG Global Consumer & Retail Steering Group as well as a member of the Global Technology Innovation Centre. Bailey has been active in driving a number of thought leadership reports and executive briefings for senior executives, covering innovation and consumers in China and across Asia. He has worked with many corporates to understand the complex markets in which we live, and current levels of disruption being seen, through a range of reports.
Today, he not only mentors the next generation of go-to-market professionals at KPMG, but continues to work with a growing number of C-level executives as a trusted advisor in providing the best in client innovation whilst acting as the lead partner for a number of strategic accounts in the consumer and technology arenas across the Asia–Pacific region. He is a frequent speaker at conferences and events around the globe and has completed his executive masters in technology and innovation with the Hong Kong Polytechnic University as well as the MIT Executive Leadership and Innovation Program.
Paul Martin
Previously the group managing director at Planet Retail, Paul Martin is an experienced international business professional with more than 15 years of experience in advisory, research, and analytics, focused on the retail and consumer goods sectors. He has also worked in the retail sector for T-Mobile stores in Germany, in merchandising and store operations. Among the extensive list of projects on which Martin has worked is a feasibility study for a UK Symbol Group retailer analyzing the potential roll-out of a franchise model, which he led. He developed a front-end rollout and organizational change plan to be implemented over a period of 24 months to open 50 franchised stores.
He also established the international expansion strategy for a UK mid-market specialist retailer through identifying the entry markets and relevant business models. And in North America, he worked with the board and merchandising team of a leading retailer to transform their food-to-go and private label offering. Martin co-chairs the KPMG/Ipsos UK retail think tank, as well as the European retail think tank Next Generation Retail. He teaches retail best practice for GS1, the global retail standards organization, and is a regular event speaker and press commentator on the sector.
Paul Martin
Previously the group managing director at Planet Retail, Paul Martin is an experienced international business professional with more than 15 years of experience in advisory, research, and analytics, focused on the retail and consumer goods sectors. He has also worked in the retail sector for T-Mobile stores in Germany, in merchandising and store operations. Among the extensive list of projects on which Martin has worked is a feasibility study for a UK Symbol Group retailer analyzing the potential roll-out of a franchise model, which he led. He developed a front-end rollout and organizational change plan to be implemented over a period of 24 months to open 50 franchised stores.
He also established the international expansion strategy for a UK mid-market specialist retailer through identifying the entry markets and relevant business models. And in North America, he worked with the board and merchandising team of a leading retailer to transform their food-to-go and private label offering. Martin co-chairs the KPMG/Ipsos UK retail think tank, as well as the European retail think tank Next Generation Retail. He teaches retail best practice for GS1, the global retail standards organization, and is a regular event speaker and press commentator on the sector.
Isabelle Allen
Isabelle is the Global Head for Consumer and Retail for KPMG, bringing more than 30 years of international experience in the industry. In her role she drives KPMG’s global investments and thinking around the future of the sector including global consumer trends, the use of innovative technologies, disruptive entrants and emerging consumer behaviours, working with our 25,000+ sector professionals and our global alliance and ecosystem partners.
Throughout her career she has worked with global companies operating complex organisations and driving ambitious growth plans across multiple cultures and geographies. An auditor by background, she has also led global teams helping her clients transform their business portfolios, embrace digital transformation, better understand their end-consumers, manage increasingly interdependent risks or meet their compliance requirements.
With the sector’s focus now on ESG, she is working to support our clients in the sector – big and small – live up to their commitments to the planet and their local communities.
Isabelle Allen
Isabelle is the Global Head for Consumer and Retail for KPMG, bringing more than 30 years of international experience in the industry. In her role she drives KPMG’s global investments and thinking around the future of the sector including global consumer trends, the use of innovative technologies, disruptive entrants and emerging consumer behaviours, working with our 25,000+ sector professionals and our global alliance and ecosystem partners.
Throughout her career she has worked with global companies operating complex organisations and driving ambitious growth plans across multiple cultures and geographies. An auditor by background, she has also led global teams helping her clients transform their business portfolios, embrace digital transformation, better understand their end-consumers, manage increasingly interdependent risks or meet their compliance requirements.
With the sector’s focus now on ESG, she is working to support our clients in the sector – big and small – live up to their commitments to the planet and their local communities.