The rationale for building your organisation’s brand with consideration is clear. Countless studies have revealed a solid return on investment – be it differentiation from competitors, loyalty from customers, or enhanced employee performance through sense of purpose. All these benefits work to increase profitability, long-term success, and are the reason, as stated in The Economist, why brand accounts for more than 30% of the stock market value of firms in the S&P 500.

But many organisations fail to realise the benefits that their brand can deliver for their business, with the largest culprits being misalignment, miscommunication and misunderstanding on goals, decision-making, and long-term brand building.

In this session, brand strategy, design and implementation firm Eat Creative will share best practices and insights into these challenges, and explore solutions to deliver tangible, long-term impact for your brand and business.

Through a series of exercises and scenarios, areas that will be explored include:

• How putting your brand first delivers tactical business benefit.
• Building internal alignment between Global, Regional and Local teams.
• The disconnect between partners in the supply and distribution chain.
• Complex stakeholder alignment and engagement to accelerate progress.
• Making sure you have the right people, in the right place, at the right time.

About Eat Creative

Eat is a boutique brand strategy and creative consultancy with over 20 years’ experience bridging cultures and growing brands in APAC and around the world. With teams in Tokyo, Hong Kong and Seoul, Eat have worked with many of the leading brands in the region to deliver tangible business impact and long-term growth. These include hotel portfolio The Peninsula, automotive giant Daimler Truck Asia, Japanese housing and sanitation firm LIXIL, spirits distributor Moët Hennessy Diageo, as well as healthcare leaders Pfizer and Takeda.